As video is fast becoming the consumer's content channel of choice, advertisers and publishers must ensure both brand-safe supply as well as contextually relevant inventory. According to eMarketer , US digital video ad spending will reach $29.61 billion in 2022, up from $17.87 billion in 2018. 

Grapeshot’s video solution will address advertisers’ concerns surrounding video transparency and brand safety by gauging the context within a video before associating their content with it. With contextual data now informing dynamic decisions around content distribution, advertisers, sell side platforms and publishers can:

  • Maximize yield within their video buys across all channels and formats
  • Extract contextual data from video that can be used for audience and analytics products
  • Be confident they are serving content on brand-safe video supply
  • Drive higher CPMs through unique and brand safe inventory packages